http://radiomusings.wordpress.com/2008/02/11/gcap-changes/ A blog about radio, the thing, the industry and the study of it. Sun, 27 Jul 2008 06:52:43 +0000 http://wordpress.org/?v=MU http://radiomusings.wordpress.com/2008/02/11/gcap-changes/#comment-3 Richard Tue, 12 Feb 2008 21:23:57 +0000 http://radiomusings.wordpress.com/2008/02/11/gcap-changes/#comment-3 Plus this could be as much about Fru Hazlitt fending off a hostile takeover from Global by putting Gcap in healthier financial as it is about saying something about their position on DAB and the future of the platform Plus this could be as much about Fru Hazlitt fending off a hostile takeover from Global by putting Gcap in healthier financial as it is about saying something about their position on DAB and the future of the platform

]]> http://radiomusings.wordpress.com/2008/02/11/gcap-changes/#comment-2 Rob Watson Tue, 12 Feb 2008 11:57:55 +0000 http://radiomusings.wordpress.com/2008/02/11/gcap-changes/#comment-2 The problem with GCaps game plan is that they only wanted to recruit young listeners, as that is where the adverts are. Unfortunately, the people buying DAB sets tended to be older. People who own their homes and so on. GCap never really had a clue how to attract this younger audience. Perhaps we can pass on the bandwidth to others who are more likely to be creative with it? The problem with GCaps game plan is that they only wanted to recruit young listeners, as that is where the adverts are. Unfortunately, the people buying DAB sets tended to be older. People who own their homes and so on. GCap never really had a clue how to attract this younger audience. Perhaps we can pass on the bandwidth to others who are more likely to be creative with it?

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